M-C DEAN

Experience Designer / Yoga Teacher

Manly, nsw Australia

I'm a product designer with a passion for user centered design. I am also an advocate of creative thinking approaches and design thinking.

I specialize in experience design for software. I've worked on lots of websites, web applications, mobile and social media products, applying principles and techniques from psychology and social sciences, human factors, human-computer interaction, visual design, accessibility and usability. My Ph.D focused on natural language generation and human communication with machines, a combination of AI and HCI.

I have a strong drive for innovation and have designed, envisioned and created new products for different market places and industries from scratch, as well as the strategy for bringing them to market and gaining user adoption. I bring the power and energy of design thinking to both startups and big companies. I like to focus my efforts on large-scale industry disruption.

I love to draw, take photos and skateboard. I'm a student and teacher of Yoga. I'm always exploring new things.

An Experience Design Manifesto

July 01, 2012  /  Marie-Claire Dean

 

 Thanks to Lizi Hamer for all the help and for letting me steal off her! I learnt lots along the way.

"I believe that all software should be designed, using a human-centered approach. Interactions will be obvious, seamless and pleasurable. I will not refer to you as an "end-user" but as a full person, a participant in the software's story. I will fashion experiences for you that do not degrade you, and that allow you to engage with our work in an appropriate manner. I will endeavour to measure the success of our software, not solely based on hard metrics, but also based on your own evaluation of it. I know that you do not necessarily perceive the world in the same way that we do, and I will do my utmost to be mindful of not inflicting our subjective experience of the world on you. I believe in sweating the details, so that you don't have to. I believe in setting a consistent design language, so that you can feel comfortable quickly. If I can do it with less, I will. I believe in ensuring that our software fits seamlessly into your day and life, by remembering that it is not the centre of your universe. Finally, I will ensure that everyone on my team is aware of you, and that they are mindful of your needs and respectful of your time and energy".

Marie-Claire Dean

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categories / Experience design
tags / energy, experience design, Interaction design, Mindfulness, software, UX, UX manifesto, XD